PMM · Enterprise SaaS · Chennai

Turning enterprise products into stories that close deals.

Product marketer with 8+ years at Freshworks shaping GTM for ITSM, ITAM, ITOM, and AI-led ServiceOps. Passionate about how AI is transforming product experience, monetization, and enterprise operations, I bridge technical depth with sharp product storytelling, driving launches, pipeline, analyst influence, and AI-forward narratives across a 21,000+ customer base.

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About

A PMM built at the intersection of product, customer, and revenue.

I started in customer-facing roles, implementing Freshservice for enterprise IT teams, before moving into product marketing. That path gave me an uncommon blend of product fluency, business perspective, and a real instinct for how customers buy and adopt.

Today I lead positioning, launches, and sales enablement for Freshworks' enterprise IT portfolio, partnering closely with Product, Sales, Analyst Relations, and Customer Success to ship messaging that scales from mid-market to large enterprise.

Explore

My Journey

Customer support → Product Marketing at Freshworks

Education

SASTRA · Velammal · Maharishi Vidya Mandir

Selected Work

Decks, eBooks, one-pagers, launch pages

Domain Depth

ITSM, ITAM, ITOM, ITIL-aligned service mgmt

Outside the Job

Treks, scuba, travel, sketching

Get in Touch

Open to PMM & GTM roles in SaaS

My Journey

Eight years. One company. Turning customer insight into market impact.

Current

Oct 2023 — Present

Freshworks

Lead, Product Marketing

Lead Product Marketing Manager at Freshworks driving GTM strategy for Device42, Freshworks' first major post-IPO acquisition ($230M). Led AI-led ITAM and ServiceOps positioning, built enterprise sales assets contributing to $3M+ ARR pipeline, and supported 100+ mid-market and enterprise wins. Managed cross-functional launches across Product, Pricing, Engineering, and Analyst Relations while executing global enablement programs across NA, EU, and APMEA.

Device42 GTM AI ServiceOps Analyst Relations Enablement $1M+ ARR

Awards & Highlights

2026 · Award

PMM Impact Award

Recognized for leading the ITAM launch and driving cross-functional alignment across web, design, and product teams to deliver on time.

Freshworks · Internal Recognition

Jul 2021 — Oct 2023

Freshworks

Product Marketing Specialist

Product Marketing Specialist at Freshworks supporting GTM integration for Flint, Freshworks' automation acquisition, bringing workflow orchestration capabilities into Freshservice. Built 50+ enterprise IT workflow demo use cases that improved demo-to-deal conversion, led customer migration communications across Product, Support, and CS, and partnered with Gartner, IDC, EMA, and Forrester on analyst positioning and enterprise launch briefings.

Flint Launch Analyst Briefings PinkVERIFY Demo Use-cases

Awards & Highlights

2022 · Award

Best Opener of the Quarter

Recognized within the IT Business Unit for outstanding performance in pipeline generation and deal initiation.

Freshworks · Q-Award

Jan 2020 — Jun 2021

Freshworks

Technical Account Manager, Enterprise

Technical Account Manager, Enterprise at Freshworks managing a portfolio of 50+ enterprise customers worth $2.6M+ ARR. Partnered with enterprise IT leaders to drive adoption, retention, and ITIL-aligned workflow transformation while translating customer feedback and escalation patterns into actionable product and operational recommendations.

Enterprise CS ITIL $2.6M ARR Portfolio

Awards & Highlights

🌟

2020 · Award

Best TAM

Recognized for exceptional technical account management and enterprise customer success contributions across a $2.6M+ ARR portfolio.

Freshworks · Annual Recognition

Jun 2018 — Dec 2019

Freshworks

Product Specialist

Product Specialist at Freshworks leading Freshservice implementations for North American enterprise customers across onboarding, configuration, and adoption. Drove customer training and platform adoption programs that improved enterprise utilization and built foundational customer experience expertise that later shaped a transition into product marketing.

Implementation Customer Adoption Enterprise Onboarding

Awards & Highlights

2019 · Award

Customer Wow Champion

Recognized for delivering outstanding customer experience and going above and beyond in customer-facing engagements.

Freshworks · Annual Recognition

Selected Work

A curation of my projects.

AI-Ready Service Delivery & Operations — cover

Leader's Guide · 2024 AI-Ready Service Delivery & Operations

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AI-Ready Service Delivery & Operations

PDF · Leader's Guide

Leveraging ITAM for Accelerated Digital Transformation — cover

eBook · 2024 Leveraging ITAM for Accelerated Digital Transformation

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Leveraging ITAM for Accelerated Digital Transformation

PDF · Thought Leadership

User Guide · 2024 Freshservice ITAM

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Freshservice ITAM User Guide

PDF · Product Education

Freshservice Advanced ITAM Launch One-Pager — cover

One-Pager · 2024 Advanced ITAM Launch

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Freshservice Advanced ITAM Launch

PDF · One-Pager

Education

The years that built the foundation.

2014 — 2018

SASTRA University

B.Tech, Information Technology

Built the engineering foundation across programming, systems, and structured problem-solving that later shaped a move into enterprise SaaS and product marketing.

Thanjavur, India