Turning enterprise products into stories that close deals.

I had the privilege of working with Prats in our Freshservice Product Marketing organization.

While she was a consistently strong performer, her last major project was the one that stood out. Prats was a core contributor to one of Freshservice's most significant product moments: natively embedding our acquired Device42 capabilities into Freshservice. Among her many contributions to that complex, business-critical launch, she overhauled our web presence to reflect a meaningfully more enterprise-grade product and built campaign assets targeting a new, highly technical buyer: the I&O leader. That requires deep understanding of the persona, the competitive landscape, and the nuances of how IT infrastructure leaders evaluate and buy. Prats brought all of that without hand-holding.

What makes her unusual is where that knowledge comes from. Her background in technical account management and support gives her a grounded, practical empathy you can't manufacture. She understands what customers actually struggle with in the day-to-day reality of managing complex IT environments, and that shows in her work.

Highly resourceful, technically fluent, and able to move fluidly across IT domains while respecting the nuances of each, any team will be lucky to have her. I'd work with her again without hesitation.

I worked with Prathiksha at Freshworks Marketing, where she played an instrumental role in one of our core product lines and led a major launch. One of the things I admire most about her is that she's both highly strategic and deeply tactical, she's a strong operator who isn't afraid to get her hands dirty to get things done.

Every time I've worked with her, she has consistently delivered high-quality output, followed through on her commitments, and been open to feedback when needed. She's also incredibly easy to collaborate with and brings a calm, reliable presence to cross-functional work.

What really sets her apart is her ability to deeply understand technical nuances while also translating them into compelling narratives that resonate with different audiences. That balance is rare and makes her an exceptional marketer and partner.

I would highly recommend her for any role she pursues.

I had the pleasure of managing Prathiksha during our time working together at Freshworks. Prathiksha led Product Marketing for Freshservice's IT Asset Management capabilities and she was the PMM behind several successful product launches and driving the service operations narrative.

She consistently demonstrated strong ownership, execution excellence, and an exceptional ability to collaborate across teams. From translating complex product capabilities into value-first marketing materials to driving alignment between product and go-to-market teams, she played a pivotal role in ensuring smooth and timely launches. What stood out most was her sharp focus on customer impact.

Beyond her technical acumen and product marketing capabilities, she is also a dependable teammate and a great people person who earns trust quickly. Her dedication, professionalism, and positive attitude made her an invaluable member of the Freshservice Product Marketing team.

I would highly recommend her to any organization looking for a strong product marketing professional.

I had the pleasure of working closely with Prathiksha while building various capabilities across automation, orchestration, and ITAM solutions at Freshworks. What really stood out about her was the combination of strong technical depth and sharp product marketing instincts.

Coming from a technical support background, she was comfortable getting hands-on with the product, building demos, understanding workflows, and translating complex capabilities into clear customer value. She needed very little guidance and consistently took ownership from concept to execution.

We worked together across automation and orchestration initiatives, webinars, and ITAM programs covering CMDB, Discovery, software asset management, and SaaS management. She played a key role in helping GTM and sales teams communicate these solutions confidently, especially in areas that were more technical in nature.

She was also instrumental in positioning and enabling the advanced ITAM offering following the Device42 integration, helping drive the messaging, campaigns, and enablement material around it.

Beyond her skills, Prathiksha is collaborative, receptive to feedback, dependable, and genuinely easy to work with. Any team looking for a product marketer who can combine technical understanding with strong storytelling and execution would be lucky to have her.